Our Nutritional Philosophy

Paul F. Iams established his company based on a philosophy of innovation and a belief that an emphasis on advanced nutrition would lead to premium quality other pet foods lacked. Since then, we've enhanced the well-being of dogs and cats worldwide by providing inventive and highly nutritious pet foods.
Our Nutritional Philosophy
Our nutritional difference is not only based on years of research and dedication to the health of pets—it comes from a different, innovative way of thinking about the dietary requirements and behaviors of dogs and cats, and about a breakthrough approach to the value of advanced nutrition. We believe that the right diet can do amazing things for pets, including boost immunity, help burn fat, help maintain muscle, help promote healthy digestion, aid in weight loss, reduce tartar buildup, and, in some instances, even nutritionally manage the progression of disease.
We were the first to:
  • Consider feeding cats and dogs as carnivores
  • Develop dry, animal-protein-based diets suited to the needs of dogs and cats
  • Tailor formulas by life stage, even developing a puppy food that actually helps make puppies smarter and more trainable
  • Develop formulas to meet common needs of pets and their owners, such as cat food for multi-cat households, and formulas that help meet the needs of senior animals
It's this kind of thinking that has made us pet nutrition leaders, and these kinds of discoveries that have shaped the whole pet food industry. We hold multiple U.S. patents, and have conducted research that has led to industry-wide acceptance of our health advances. We're very proud of these contributions, which have helped improve the health of pets worldwide.
 
Our Nutritional Philosophy
Quality is at the core of our business. When it comes to our products, we use only high-quality ingredients. Our motto: Never cut corners—never compromise. We abide by incredibly high standards to ensure the quality and safety of our ingredients in order to make sure our nutritious formulas are healthy and safe for pets. We insist on constant and rigorous ingredient inspections throughout the manufacturing process, from initial truckload sample screenings to the moment our pet food bags leave the plant. We run more than 120 quality assurance tests on each bag of IAMS™ pet food. We also pull product samples for complete nutritional analysis of each batch of formula produced, and all of our ingredients are evaluated based on strict nutritional quality and safety specifications. It is this commitment to innovation and quality that defines IAMS only, from our pioneering research on nutrition to our high standards of safety and ingredient testing to our efforts to help pets worldwide live long and healthy lives.