How to get it? With nutrition that thinks ahead.
DAYTON, OHIO (Sep. 02, 2009) – After 10 years of successfully helping millions of orphaned pets find homes, Iams Home 4 the Holidays (IH4TH) today announced that two-time Academy Award-winning actress Hilary Swank will serve as the drive's 2009 ambassador. Swank will share her personal experience with adoption and rescue in an effort to help educate others about how they can make a positive impact on the lives of homeless pets. Along with founding partner Helen Woodward Animal Center and nearly 3,500 participating animal organizations from around the world, the program has set a goal to help 1.5 million pets find homes Oct. 1, 2009 through Jan. 4, 2010.
"I'm so proud to be working with Iams Home 4 the Holidays to help raise awareness about the importance of pet adoption," said Hilary Swank, pet parent and 2009 Iams Home 4 the Holidays Ambassador. "Last year, the program's adoption goal was to get 1 million pets adopted in just three months, but this year the goal is even bigger – we're on a mission to find loving homes for 1.5 million orphaned pets between Oct 1st and January 4 th."
Swank has adopted many pets throughout her life, including her two dogs Karoo and Rumi. She rescued Karoo from the side of a road while filming in South Africa a few years ago and adopted Rumi last fall from a participating IH4TH shelter in Los Angeles.
"Now more than ever orphaned animals need our help and who better to give them a voice than Hilary?" said Mike Arms, founder of Iams Home 4 the Holidays and president of Helen Woodward Animal Center. "Along with Hilary and her inspiration, our 3,500 animal organizations are working to shine a big spotlight on the need to help the nearly 8 million homeless pets in our country, and are committed to helping raise awareness about the importance of pet adoption."
"Hilary's genuine passion and love for animals combined with her pet adoption experience makes her a tremendous ambassador for Iams Home 4 the Holidays," said Dan Rajczak, vice president and general manager, P&G Pet Care in North America. "We're confident that with the support of an advocate like Hilary, we'll be able to achieve or even exceed our pet adoption goal again this year and help 1.5 million pets find loving homes."
Iams Home 4 the Holidays is dedicated to helping homeless pets. The program has placed more than 3 million animals in homes since 1999, and in 2008, the adoption drive found homes for 1,202,718 pets. The 2009 program officially kicks-off on Oct.1, but in the meantime, there are still millions of homeless animals that need help. To learn more about how to make a difference in the life of an orphaned pet, including finding participating shelters, volunteering and making a donation to support animal organizations and pets awaiting new homes, visit www.iamshome4theholidays.com.
About Iams Home 4 the Holidays (IH4TH)
As one of the most successful pet adoption programs in the world, IH4TH partners thousands of animal organizations dedicated to finding forever homes for orphaned pets. Founded by Helen Woodward Animal Center and supported by Iams, IH4TH began in 1999 with just 14 participating animal shelters in San Diego County. Since it began 11 years ago, IH4TH – along with nearly 3,500 pet adoption centers – has helped more than 3,278,143 families experience the joy of pet adoption, including 1.2 million pet adoptions this past year alone. For more information, please visit www.iamshome4theholidays.com.
About Helen Woodward Animal Center
Helen Woodward Animal Center is a private, non-profit organization where "people help animals and animals help people." Founded in 1972 in Rancho Santa Fe, Calif., the Center provides services for more than 57,000 people and thousands of animals annually. Helen Woodward Animal Center is also the creator of the international Home 4 the Holidays pet adoption drive and the Animal Center Education Services program, teaching the business of saving lives to animal welfare leaders from around the world.
About P&G Pet Care
For more than 60 years, P&G Pet Care (NYSE:PG), the maker of Iams and Eukanuba, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet-care products. To learn more about Eukanuba® and Iams® Dog & Cat Foods or general pet care and nutrition information, call the Iams Consumer Care Center at (800) 446-3075. You can also visit us on the Web at www.iams.com or www.eukanuba.com.
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.