Click to Learn Why Iams® Is the Best Choice for Your Dog

See How Iams® ProActive Health™ Adult Diets Stack Up Against the Competition
See How Iams® ProActive Health™ Adult Diets
Stack Up Against the Competition

2x the meat* to keep your dog’s body as strong as his love.

Click to Compare > * Iams MiniChunks vs. best-selling adult formula of leading brands
See Why Iams® Naturals™ Is the Right Choice for Your Dog
See Why Iams® Naturals™ Is the Right Choice
for Your Dog

Costs up to 25% less than the leading brand.

Click to Compare >
Do You Know What’s Really in Your Dog’s Bowl?
Do You Know What’s Really in Your Dog’s Bowl?

Iams® So Good!™ has no added sugar, dyes, or artificial preservatives.

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See How Iams® ProActive Health™ Adult Diets Stack Up Against the Competition
  Meat Is
the First
Ingredient
No
Added
Glutens
Over 80%
of Protein Is
from Animal
Proteins, Real
Meat, & Egg
Patented Fiber
Blend Including
Prebiotics
and Beet Pulp
for Healthy
Digestion
Contains
L-Carnitine
to Promote Healthy Metabolism
Good Housekeeping
Good Housekeeping® Seal
Date Company Founded Made in Company-
Owned Facilities
Iams® ProActive Health™ Adult Maintenance Diets Yes Yes Yes Yes Yes Yes Iams
Company
1946
Yes
Purina ONE® SMARTBLEND Adult Maintenance Diets Yes X X X X X Purina
1926
Yes
Purina® Beneful® Adult Maintenance Diets X X X X X X Purina
1926
Yes
Purina® Dog Chow® Adult Maintenance Diets X X X X X X Purina
1926
Yes




Frequently Asked Questions
How Do I Transition My Dog to Iams® ProActive Health™?

No two dogs or puppies are alike. So when choosing the right Iams dog food, you'll want to take into consideration your dog’s breed, size, age, weight, and lifestyle. Full growth from puppy to adult will happen at around 1 to 2 years, with the exact age determined by your dog's breed—small-breed dogs mature faster than large-breed dogs. "Grown dogs, especially ones who are more athletic, will start to eat more quantities in one feeding," says Madan Khare, D.V.M. "You want to limit his feeding to one or two times a day, depending on his activity level." Exact quantities should be determined by consulting your vet or by reading the package labels (just remember to split a daily serving in half if you choose to feed the dog twice a day).

What Is the Normal Timeline for Transitioning to Iams® ProActive Health™?

When transitioning a dog’s food, you’ll want to do it gradually. "Never change a dog's diet abruptly," Khare says. Here's a schedule for transitioning your dog’s food:


Day 1: Fill your dog's bowl with 75% of your current dog food and 25% Iams® ProActive Health™.
Day 2: Use 50% of each food.
Day 3: Feed your dog a mixture of 75% of Iams® ProActive Health™ and 25% of your former dog food.
Day 4: Give him 100% Iams® ProActive Health™.

Daily exercise and a diet packed with high-quality protein from chicken, lamb or fish, and essential nutrients will keep your dog happy and healthy throughout his lifetime. Iams® ProActive Health™ has all the daily nutrition your pet needs, and helps promote healthy teeth and gums.



See Why Iams® Naturals™ Is the Right Choice for Your Dog
  Meat Is
the First Ingredient
Includes Both Fruits and Veggies Nutrient & Antioxidant Blend No Chicken By-Product Meal No Artificial Colors,
Flavors, or Preservatives
No Corn, Wheat, or Soy Manufactured
in Company-
Owned Facilities
No
Added
Sugar
Costs up
to 25% Less than the
Leading Brand
Iams® Healthy Naturals™ Chicken
and Barley Recipe
Yes Yes Yes Yes Yes Yes Yes Yes Yes
BLUE™ Life Protection Formula Adult Chicken & Brown Rice Recipe Yes Yes Yes Yes Yes Yes X X X
Rachael Ray
Nutrish® Chicken
& Veggies
Yes X Yes Yes X X X Yes Yes
Purina ONE® Beyond® White Meat Chicken and Whole Barley Recipe Yes X Yes Yes Yes Yes Yes Yes Yes
Purina ONE® SMARTBLEND Chicken & Rice Yes X Yes X Yes X Yes X Yes
Beneful®
Original
X X Yes X X X Yes X Yes
Pedigree®
Adult Complete
Nutrition
X X Yes X X X Yes Yes Yes


Frequently Asked Questions
How Do I Transition My Dog to Iams® Naturals?

No two dogs or puppies are alike. So when choosing the right Iams® Naturals dog food, you'll want to take into consideration your dog’s breed, size, age, weight, and lifestyle. Full growth from puppy to adult will happen at around 1 to 2 years, with the exact age determined by your dog's breed—small-breed dogs mature faster than large-breed dogs. "Grown dogs, especially ones who are more athletic, will start to eat more quantities in one feeding," says Madan Khare, D.V.M. "You want to limit his feeding to one or two times a day, depending on his activity level." Exact quantities should be determined by consulting your vet or by reading the package labels (just remember to split a daily serving in half if you choose to feed the dog twice a day).

What Is the Normal Timeline for Transitioning to Iams® Naturals?

When transitioning a dog’s food, you’ll want to do it gradually. "Never change a dog's diet abruptly," Khare says. Here's a schedule for transitioning your dog’s food:


Day 1: Fill your dog's bowl with 75% of your current dog food and 25% Iams® Naturals.
Day 2: Use 50% of each food.
Day 3: Feed your dog a mixture of 75% of Iams® Naturals and 25% of your former dog food.
Day 4: Give him 100% Iams® Healthy Naturals.

Daily exercise and a diet packed with high-quality protein from chicken, lamb or fish, and essential nutrients will keep your dog happy and healthy throughout his lifetime. Iams® Naturals has all the daily nutrition your pet needs, and helps promote healthy teeth and gums.



What Makes Iams® So Good!™ So Good?
  No Added Sugar* No Added Dyes* No Added Artificial Preservatives*
Iams® So Good!™ Yes Yes Yes
Kibbles ‘n Bits® X X X
Purina® Dog Chow® X Yes X
Pedigree® X Yes Yes
Beneful® X X X

* Based on the U.S. best-selling adult formula


Frequently Asked Questions
How Do I Transition My Dog to Iams® So Good!™?

No two dogs or puppies are alike. So when choosing the right Iams® So Good!™ dog food, you'll want to take into consideration your dog’s breed, size, age, weight, and lifestyle. Full growth from puppy to adult will happen at around 1 to 2 years, with the exact age determined by your dog's breed—small-breed dogs mature faster than large-breed dogs. "Grown dogs, especially ones who are more athletic, will start to eat more quantities in one feeding," says Madan Khare, D.V.M. "You want to limit his feeding to one or two times a day, depending on his activity level." Exact quantities should be determined by consulting your vet or by reading the package labels (just remember to split a daily serving in half if you choose to feed the dog twice a day).

What Is the Normal Timeline for Transitioning to Iams® So Good!™?

When transitioning a dog’s food, you’ll want to do it gradually. "Never change a dog's diet abruptly," Khare says. Here's a schedule for transitioning your dog’s food:


Day 1: Fill your dog's bowl with 75% of your current dog food and 25% Iams® So Good!™.
Day 2: Use 50% of each food.
Day 3: Feed your dog a mixture of 75% of Iams® So Good!™ and 25% of your former dog food.
Day 4: Give him 100% Iams® So Good!™.

Daily exercise and a diet packed with high-quality protein from chicken, lamb or fish, and essential nutrients will keep your dog happy and healthy throughout his lifetime. Iams® So Good!™ has all the daily nutrition your pet needs, and helps promote healthy teeth and gums.