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Simple Natueals
Iams Simple & Natural™

Simple & Natural

Simply made by selecting our highest quality ingredients from nature, and formulated to provide 100% complete nutrition with 0% fillers.

  • #1 Ingredient is real chicken for strong, lean muscles
  • Higher levels of antioxidants like vitamin E, for a strong immune system. *
  • No corn, wheat, soy or meat by-products**
*vs. Iams ProActive Health MiniChunks
**Official definition, Association of American Feed Control Officials (AAFCO)
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Did You Know

Dog food made with ocean fish is good for issues with itching and scratching.

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Holistic Natural Nutrition from Iams

Iams believes that natural nutrition makes all the difference, and that every ingredient should have a purpose. If an ingredient has no nutritional value, it should never make the cut. That’s why Iams Naturals are made with nothing but our best natural ingredients, for the lifelong health of your dog.

In fact, we guarantee you’ll love the outstanding nutrition in every holistic Iams Naturals recipe.*

*Iams dog foods offer a 100% guarantee

You'll love what's inside:

  • You LoveHigher levels of antioxidants like vitamin E, including those from tomatoes and peas, for a strong immune system. *
     
  • You LoveMore omega 3 fatty acids from fish oil and flaxseed for healthy skin and coat.*
     
  • You LoveReal chicken, fish, or lamb meal to help build and maintain strong, lean muscles.
     
  • You LoveNatural PreBiotic FOS and beet pulp for healthy digestion.
     

And you'll love what isn't:

  • You LoveNo fillers.
     
  • You LoveNo artificial preservatives.
     
  • You LoveNo artificial colors.
     
  • You LoveNo artificial flavors.
     
*vs. Iams ProActive Health MiniChunks

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Dog Food Essential: Antioxidants Dog Food Essential: Antioxidants Antioxidants are substances or compounds that help prevent oxidation, which forms free radicals in your body. These are rogue oxygen molecules that can dangerously react with other molecules, leading to health problems. The same thing may happen to your dog. Read More »
The Importance of Protein The Importance of Protein Dogs need protein. That's because this component of many foods has numerous functions in your dog's -- and your -- body. It is best known for supplying amino acids that build hair, skin, nails, muscles, tendons, ligaments, and cartilage. Protein also plays a key role in producing hormones and enzymes that help to regulate daily, basic functions. Read More »

Nutrition Video

Nutrition Video


Rockstar – Wrinkles Rule
(1:03)
Watch as everyone from Spike’s former chef to his stylist talk about how Iams nutrition plays a big part in keeping his coat looking good.