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Introducing Iams® Premium Protection™.
The most advanced Iams nutrition. Ever.
Iams is deeply committed to enchancing the well
being of dogs and cats. It is this commitment that inspired Iams nutritionists to work with veterinarians
and create the ultimate Iams food.
The results is Iams Premium Protection.
being of dogs and cats. It is this commitment that inspired Iams nutritionists to work with veterinarians
and create the ultimate Iams food.
The results is Iams Premium Protection.
Learn more about Iams Premium Protection
For Dogs
For Cats
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Iams® Premium Protection™
Premium Protection blends the right balance of animal-based proteins, fats and fibers with antioxidants, vitamins and select nutrients to help protect your dog's health. In fact, it is so complete and balanced, you will not need to supplement your pet's diet with added vitamins or minerals.
Key Benefits:
- Strong Healthy Immune System with 2x the Antioxidants
- Healthy Joints from Natural Sources of Glucosamine and Chondroitin Sulfate
- Healthy Skin and Coat from OmegaCOAT Nutritional Science
Find Iams Premium Protection in your area: Click Here.
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Click and drag a test tube to the dog to see how Iams® Premium Protection™ works.
*including Healthy Teeth, Weight and Joints
3 Protein Sources
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Protein Sources to Help Build Muscle
Protein serves two functions for dogs: 1) it delivers essential amino acids and 2) it can provide energy. Dogs require many different amino acids to meet their needs, and a diet that blends high-quality protein sources can supply most of their needs without having to supplement amino acids.
Protein serves two functions for dogs: 1) it delivers essential amino acids and 2) it can provide energy. Dogs require many different amino acids to meet their needs, and a diet that blends high-quality protein sources can supply most of their needs without having to supplement amino acids.
Protein serves two functions for dogs: 1) it delivers essential amino acids and 2) it can provide energy. Dogs require many different amino acids to meet their needs, and a diet that blends high-quality protein sources can supply most of their needs without having to supplement amino acids.
Chicken, Fish & Egg
Fish
Egg
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2 Fiber Sources
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For Healthy Digestion
Beet Pulp is a moderately fermentable fiber that provides energy to the cells that line the intestines and provides bulk, which helps move waste through the digestive tract.
Fructooligosaccharides is a naturally occuring prebiotic fiber that helps to increase the amount of good bacteria in the intestines.
Beet Pulp
FOS
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3 Carbohydrate Sources
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For Healthy Vitality
Carbohydrates are used as both an energy source and to assist in the proper functioning of the gastrointestinal tract. The proper carbohydrate levels are important. If too much is supplied, the excess will be stored as fat; too little, and the body will use protein for energy instead of for the growth and repair of tissue.
Carbohydrates are used as both an energy source and to assist in the proper functioning of the gastrointestinal tract. The proper carbohydrate levels are important. If too much is supplied, the excess will be stored as fat; too little, and the body will use protein for energy instead of for the growth and repair of tissue.
Carbohydrates are used as both an energy source and to assist in the proper functioning of the gastrointestinal tract. The proper carbohydrate levels are important. If too much is supplied, the excess will be stored as fat; too little, and the body will use protein for energy instead of for the growth and repair of tissue.
Corn, Grain Sorghum & Barley
Grain Sorghum
Barley
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2 Antioxidants
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For a Healthy Immune System
Vitamin E is an antioxidant that optimizes the immune system's T-cell activation, which helps protect against disease.
Beta-carotene is an antioxidant that increases the antibody levels in the blood, which optimizes vaccine recognition by dogs.
Vitamin E
Beta-carotene
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12 Vitamins
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For Healthy Organs and Metabolism
Vitamin C supports healthy bone formation and healing.
Vitamin A necessary for the growth and repair of skin.
Calcium Pantothenate assists in metabolism of carbohydrates, fats and proteins.
Biotin assists in the transfer of food to energy.
Vitamin B-12 helps in cell maintenance and growth; deficiencies can cause anemia.
Thiamin assists in the transfer of food to energy and supports the central nervous system.
Niacin assists in the transfer of food to energy.
Riboflavin aids in the release of energy from proteins, carbohydrates and fats.
Pyridoxine assists in the transfer of food to energy.
Vitamin D-3 necessary for normal bone growth and maintenance.
Folic Acid helps in cell maintenance and growth.
Choline helps in cell maintenance and growth, and the transport of fatty acids within the cells.
Vitamin C
Vitamin A
Calcium Pantothenate
Biotin
Vitamin B-12
Thiamin
Niacin
Riboflavin
Pyridoxine
Vitamin D-3
Folic Acid
Choline
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9 Minerals
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To Help Maintain Overall Health
Potassium supports cellular health.
Sodium helps support the normal function of nerve cells and muscle fibers.
Calcium supports skeletal health.
Iron supports red blood cell health.
Zinc aids in the functioning of cellular immunity and reproductive health. Deficiencies can lead to many health issues, including growth retardation.
Manganese helps support cell walls, bone development and reproductive health.
Copper aids in the formation of hemoglobin.
Iodine supports hormone production.
Cobalt a component of vitamin B-12.
Potassium
Sodium
Calcium
Iron
Zinc
Manganese
Copper
Iodine
Cobalt
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3 Fatty Acid Sources
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For Healthy Skin and Coat
Fatty acids provide the body a constant source of energy. Fatty acids, stored as fat, also protect vital organs from damage and aid in the transmission of nerve impulses. Fatty acids have also shown to support brain development, and skin and coat health.
Fatty acids provide the body a constant source of energy. Fatty acids, stored as fat, also protect vital organs from damage and aid in the transmission of nerve impulses. Fatty acids have also shown to support brain development, and skin and coat health.
Fatty acids provide the body a constant source of energy. Fatty acids, stored as fat, also protect vital organs from damage and aid in the transmission of nerve impulses. Fatty acids have also shown to support brain development, and skin and coat health.
Chicken Fat, Fish Oil & Flax Meal
Fish Oil
Flax Meal
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5 Other Ingredients
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To Help Maintain Overall Health
Sodium Hexametaphosphate helps reduce tartar buildup by interacting with the natural minerals in saliva to reduce tartar calcification.
L-carnitine helps burn fat.
DL-methionine is an essential amino acid.
Chicken Cartilage provides glucosamine and chondroitin sulfate to support joint health by providing the building blocks to healthy cartilage.
Brewer's Yeast provides protein and B vitamins.
Sodium Hexametaphosphate
L-carnitine
DL-methionine
Chicken Cartilage
Brewer's Yeast
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WALTON
WALTON
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-Sincerely John from Houston
FRED
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-Sincerely Paige from Dallas
CLAIRA
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-Sincerely Koy from Austin
PUPPY
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-Sincerely Robert from Lubbock
BEAR
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-Sincerely Jeff from Fort Worth
TIGER
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-Sincerely John from New York
TOBY
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-Sincerely Paige from Denver
DOBBY
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-Sincerely Koy from Boston
YODA
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-Sincerely Robert from New Jersey
RALPHY
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-Sincerely Jeff from Washington
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Key/Feature Nutrient
Purpose
Iams®
Premium Protection™
Premium Protection™
Select
a
Product*
Guaranteed Protein and Fat Levels
Provide Energy
27% Protein/12% Fat
Animal Protein (as primary protein source)
Maintain Strong Bones & Muscles
YES
(Chicken, Fish & Egg)
(Chicken, Fish & Egg)
Guaranteed Omega-6: Omega-3 Fatty Acid
Healthy Skin and Shiny Coat
YES
(7:1)
(7:1)
Added Fish Oil
Healthy Skin/Coat and Brain Function
YES
Guaranteed Levels of Vitamin E
Antioxidant for Immune Health
YES
300 IU/Kg
300 IU/Kg
Guaranteed Glucosamine
Joint Health
YES
Guaranteed Chondroitin Sulfate
Joint Health
YES
40mg/Kg
40mg/Kg
Guaranteed L-Carnitine
To Help Burn Fat
YES
40mg/Kg
40mg/Kg
Guaranteed Beta-Carotene
Antioxidant for Immune Health
YES
400mg/Kg
400mg/Kg
Added FOS
Prebiotic Fiber for Healthy Digestion
YES
Iams® ProActive
Health MiniChunks*
Health MiniChunks*
Hill's Science
Diet Adult*
Diet Adult*
Purina ONE
Chicken and Rice*
Chicken and Rice*
Pedigree
Complete Nutrition*
Complete Nutrition*
Beneful Original*
Dog Chow Complete
and Balanced*
and Balanced*
ProPlan Natural
Chicken and Brown
Rice Formula*
Chicken and Brown
Rice Formula*
Nutro Natural Choice
Chicken Meal, Rice
and Oatmeal Formula*
Chicken Meal, Rice
and Oatmeal Formula*
Royal Canin
Medium Adult 25*
Medium Adult 25*
26% Protein/15% Fat
YES
YES
YES
21.5% Protein/13% Fat
400 IU/Kg
26% Protein/16% Fat
100 IU/Kg
YES
21% Protein/10% Fat
225 IU/Kg
25% Protein/10% Fat
100 IU/Kg
21% Protein/10% Fat
30% Protein/17% Fat
YES
YES
YES
460 IU/Kg
YES
21% Protein/12% Fat
YES
150 IU/Kg
YES
350 mg/Kg
25% Protein/13% Fat
YES
YES
750 IU/Kg
50 mg/Kg
YES
YES
YES
YES
YES
*Nutritional information taken from manufacturers' websites June 2008.
WHERE TO BUY
images/catLanding/catLandingFinal.flv
Iams® Premium Protection™
Premium Protection blends the right balance of animal-based proteins, fats and fibers with antioxidants, vitamins and select nutrients to help protect your cat's health. In fact, it is so complete and balanced, you will not need to supplement your pet's diet with added vitamins or minerals.
Key Benefits:
- Strong Healthy Immune System with 2x the Antioxidants
- Healthy Joints from Natural Sources of Glucosamine and Chondroitin Sulfate
- Healthy Skin and Coat from OmegaCOAT Nutritional Science
Find Iams Premium Protection in your area: Click Here.
images/catNutrition/nutLandingFinal.flv
Click and drag a test tube to the cat to see how Iams® Premium Protection™ works.
*including Healthy Teeth, Weight and Joints
2 Protein Sources
images/catNutrition/proteinFinal.flv
To Help Build Muscle
Protein serves two functions for cats: 1) it delivers essential amino acids and 2) it can provide energy. Cats require many different amino acids to meet their needs and a diet that blends high-quality protein sources can supply their needs without having to supplement amino acids.
Protein serves two functions for cats: 1) it delivers essential amino acids and 2) it can provide energy. Cats require many different amino acids to meet their needs and a diet that blends high-quality protein sources can supply their needs without having to supplement amino acids.
Protein serves two functions for cats: 1) it delivers essential amino acids and 2) it can provide energy. Cats require many different amino acids to meet their needs and a diet that blends high-quality protein sources can supply their needs without having to supplement amino acids.
Chicken, Egg
Egg
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2 Fiber Sources
images/catNutrition/fiberFinal.flv
For Healthy Digestion
Beet Pulp is a moderately fermentable fiber that provides energy to the cells that line the intestines and provides bulk, which helps move waste through the digestive tract.
Fructooligosaccharides is a naturally occurring fiber that helps to increase the amount of good bacteria in the intestines.
Beet Pulp
FOS
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1 Carbohydrate Source
images/catNutrition/carbsFinal.flv
For Healthy Vitality
Carbohydrates are used as both an energy source and to assist in the proper functioning of the gastrointestinal tract. The proper carbohydrate levels are important. If too much is supplied, the excess will be stored as fat, too little, and the body will use protein for energy instead of for the growth and repair of tissue.
Carbohydrates are used as both an energy source and to assist in the proper functioning of the gastrointestinal tract. The proper carbohydrate levels are important. If too much is supplied, the excess will be stored as fat; too little, and the body will use protein for energy instead of for the growth and repair of tissue.
Carbohydrates are used as both an energy source and to assist in the proper functioning of the gastrointestinal tract. The proper carbohydrate levels are important. If too much is supplied, the excess will be stored as fat; too little, and the body will use protein for energy instead of for the growth and repair of tissue.
Corn
Corn
Corn
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1 Antioxidant
images/catNutrition/antioxidantsFinal.flv
For a Healthy Immune System
Vitamin E is an antioxidant that helps maintain a healthy immune system.
Vitamin E is an antioxidant that helps maintain a healthy immune system.
Vitamin E
Vitamin E
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12 Vitamins
images/catNutrition/vitMinFinal.flv
For Healthy Organs and Metabolism
Vitamin A necessary for the growth and repair of skin.
Niacin assists in the transfer of food to energy.
Vitamin C supports healthy bone formation and healing.
Calcium Pantothenate assists in metabolism of carbohydrates, fats and proteins.
Biotin assists in the transfer of food to energy.
Thiamin assists in the transfer of food to energy and supports the central nervous system.
Pyridoxine assists in the transfer of food to energy.
Vitamin B-12 helps in cell maintenance and growth; deficiencies can cause anemia.
Vitamin D-3 necessary for normal bone growth and maintenance.
Riboflavin aids in the release of energy from proteins, carbohydrates and fats.
Folic Acid helps in cell maintenance and growth.
Choline helps in cell maintenance and growth, and the transport of fatty acids within the cells.
Vitamin A
Niacin
Vitamin C
Calcium Pantothenate
Biotin
Thiamin
Pyridoxine
Vitamin B-12
Vitamin D-3
Riboflavin
Folic Acid
Choline
Roll over the dots below to learn more >>
8 Minerals
images/catNutrition/vitMinFinal.flv
To Help Maintain Overall Health
Potassium supports cellular health.
Sodium helps support the normal function of nerve cells and muscle fibers.
Calcium supports skeletal health.
Zinc aids in the functioning of cellular immunity and reproductive health. Deficiencies can lead to many health issues including growth retardation.
Manganese helps support cell walls, bone development and reproductive health.
Copper aids in the formation of hemoglobin.
Iodine supports hormone production.
Cobalt a component of vitamin B-12.
Cobalt a component of vitamin B-12.
Potassium
Sodium
Calcium
Zinc
Manganese
Copper
Iodine
Cobalt
Cobalt
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2 Fatty Acid Sources
images/catNutrition/fattyAcidsFinal.flv
For Healthy Skin and Coat
Fatty acids provide the body a constant source of energy. Fatty acids, stored as fat, also protect vital organs from damage and aid in the transmission of nerve impulses. Fatty acids have also shown to support brain development, and skin and coat health.
Fatty acids provide the body a constant source of energy. Fatty acids, stored as fat, also protect vital organs from damage and aid in the transmission of nerve impulses. Fatty acids have also shown to support brain development, and skin and coat health.
Fatty acids provide the body a constant source of energy. Fatty acids, stored as fat, also protect vital organs from damage and aid in the transmission of nerve impulses. Fatty acids have also shown to support brain development, and skin and coat health.
Chicken Fat, Fish Oil
Fish Oil
Fish Oil
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3 Other Ingredients
images/catNutrition/ingredientsFinal.flv
To Help Maintain Overall Health
L-carnitine helps burn fat.
DL-methionine is an essential amino acid.
Brewer's Yeast provides protein and B vitamins.
DL-methionine is an essential amino acid.
Brewer's Yeast provides protein and B vitamins.
L-carnitine
DL-methionine
Brewer's Yeast
DL-methionine
Brewer's Yeast
Roll over the dots below to learn more >>
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WALTON
FRED
CLAIRA
PUPPY
BEAR
TIGER
TOBY
DOBBY
YODA
RALPHY
WALTON
Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des.
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-Sincerely John from Houston
FRED
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-Sincerely Paige from Dallas
CLAIRA
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-Sincerely Koy from Austin
PUPPY
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-Sincerely Robert from Lubbock
BEAR
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Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukon flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des..
Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des.
-Sincerely Jeff from Fort Worth
TIGER
Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des.
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Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukon flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des..
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-Sincerely John from New York
TOBY
Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des.
Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukon flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des..
Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukon flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des..
-Sincerely Paige from Denver
DOBBY
Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des.
-Sincerely Koy from Boston
YODA
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Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukon flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des..
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-Sincerely Robert from New Jersey
RALPHY
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Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukon flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des..
Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des.
Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des.
Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukon flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des..
Epson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des. Pson flurum tukcenr fos qweei lbls piunnn ldo eodj wioon ad des.
-Sincerely Jeff from Washington
Select another Story
Key/Feature Nutrient
Purpose
Iams®
Premium Protection™
Premium Protection™
Select
a
Product*
Guaranteed Protein and Fat Levels
Provide Energy
32% Protein/21% Fat
Animal Protein (as primary protein source)
Maintain Strong Bones & Muscles
YES (Chicken, Fish & Egg)
Guaranteed Omega-6: Omega-3 Fatty Acid
Healthy Skin and Shiny Coat
YES
Guaranteed Taurine Levels
Healthy Eyes and a Strong Heart
YES
Added Fish Oil
Healthy Skin/Coat and Brain Function
YES
Guaranteed Levels of Vitamin E
Antioxidant for Immune Health
250 mg/Kg
Guaranteed L-Carnitine
To Help Burn Fat
80 mg/Kg
Guaranteed Vitamin A
Growth and Repair of Skin
70000 mg/Kg
Added FOS
Prebiotic Fiber for Healthy Digestion
YES
Iams® ProActive
Health Original
with Chicken*
Health Original
with Chicken*
Hill's Science
Diet Adult*
Diet Adult*
Purina ONE
Chicken and Rice*
Chicken and Rice*
Meow Mix
Original Choice*
Original Choice*
Friskies
Gourmet Poultry*
Gourmet Poultry*
Cat Chow
Complete Care*
Complete Care*
Nutro
Natural Choice
Complete Care*
Natural Choice
Complete Care*
ProPlan
Chicken & Rice*
Chicken & Rice*
35% Protein/15% Fat
YES
YES
YES
YES
30% Protein/20% Fat
YES
500 mg/Kg
34% Protein/13% Fat
YES
100 mg/Kg
11000 mg/Kg
31% Protein/8% Fat
31% Protein/11.5% Fat
YES
60 mg/Kg
15000 mg/Kg
34% Protein/13% Fat
YES
YES
70 mg/Kg
10000 mg/Kg
33% Protein/19% Fat
YES
YES
YES
250 mg/Kg
40% Protein/16% Fat
YES
YES
1000 mg/Kg
YES
(10:1)
(10:1)
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
*Nutritional information taken from manufacturers' websites June 2008.
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