Good Oral health for Good Overall Health

Keeping your pets’ teeth clean and bacteria-free means more than just healthy teeth and fresh breath. Oral care is a key component of your pet’s overall health — a smart regimen can help prevent the development of serious conditions. With a little know-how and effort, you can protect your pet for a lifetime of companionship.

Practice the 3Ds
Tartar and gingivitis are the most common problems seen by veterinarians. The majority of dogs and cats will develop these problems. Unchecked, these can lead to periodontitis and serious health concerns for your pet, up to and including, tooth loss and serious illness. But you can take action to control this and promote good oral health by incorporating the 3Ds — Daily Brushing, Dentistry and Diet.

Daily Brushing
Daily brushing of your pet’s teeth will remove plaque and slow the development of tartar. When first beginning to brush, be gradual and make it a pleasant experience. Start by using your finger. Later, introduce a toothbrush. Be sure to praise and reassure your pet while brushing. Also, reward your pet afterward with play or a walk.

Talk with your veterinarian about annual or semiannual teeth cleaning — a dental prophylaxis or prophy for short. Teeth cleaning, performed by your veterinarian, is the only way to remove tartar.

Diet is important in good oral health. The mechanical, brushing action of dry, crunchy kibbles helps remove plaque and works to scrub teeth clean. Some diets may also include ingredients such as hexametaphosphate (HMP) that can help block tartar formation. Diet, along with daily brushing and dentistry, helps break the plaque-to- tartar cycle and optimizes oral health.

Iams has incorporated a patented, proprietary technology in small breed, mature and senior dog foods – a dental defense system. This system, Daily Dental Care in Iams® and Iams® Veterinary Formula, has been shown to slow the development of tartar in studies following the guidelines of the Veterinary Oral Health Council (

Clinical studies have indicated that Daily Dental Care and DentaDefense® significantly reduce tartar build-up in dogs by up to 55*. Additional studies demonstrate that our exclusive dental defense system with Micro-Cleansing Crystal Technology works across the whole mouth, not just on the teeth used to chew. See Iams® products that feature this dental defense system.

Partners in Your Pet’s Oral Health
Remember, you don’t have to tackle everything alone — your veterinarian is a partner in maintaining your pet’s good oral health and helping them live a long and healthy life. She knows the importance of good oral health as part of this process.

For more information on good oral health and how you can put the 3Ds to use in promoting optimal oral health that leads to optimal overall health, visit

*Percent reduction of tartar build-up for Eukanuba® Adult Maintenance with Micro-Cleansing Crystal Technology vs. Eukanuba® Adult Maintenance without Micro-Cleansing Crystal Technology. Data on file, P&G 2008.