The IAMS™ Story

In the 1950s, the first IAMS™ product, IAMS 999, is launched. It is the first pet food to use animal-based protein as the primary protein source in a pet food.

IAMS researchers are busy in the 1960s, launching IAMS™ Plus after 11 years of formula research, as well as realizing the importance of beet pulp for intestinal health.

During the 1970s, IAMS™ introduces a new product, IAMS™ Chunks for Dog, and debuts the iconic paw print logo.

In the 1980s, IAMS™ changes the face of the pet food aisle, introducing pet formulas based on life stages by launching a custom puppy formula. IAMS™ also debuts the “rainbow of colors” packaging design, IAMS Cat Food, and IAMS Biscuits for Dog.

The ’90s is a decade of innovation for IAMS™ as it introduces a line of natural pet food, canned cat food, and research showing the connection between omega-6, omega-3, and healthy skin and coat.

In the 2000s, IAMS™ introduces IAMS™ Premium Protection™, the most advanced IAMS™ formula yet, and adds DHA to all puppy formulas to help brain development.