Our nutritional difference is not only based on years of research and dedication to the health of pets—it comes from a different, innovative way of thinking about the dietary requirements and behaviors of dogs and cats, and about a breakthrough approach to the value of advanced nutrition. We believe that the right diet can do amazing things for pets, including boost immunity, help burn fat, help maintain muscle, help promote healthy digestion, aid in weight
loss, reduce tartar buildup, and, in some instances, even nutritionally manage the progression of disease.
We were the first to:
- Consider feeding cats and dogs as carnivores
- Develop dry, animal-protein-based diets suited to the needs of dogs and cats
- Tailor formulas by life stage, even developing a puppy food that actually helps make
puppies smarter and more trainable
- Develop formulas to meet common needs of pets and their owners, such as cat food
for multi-cat households, and formulas that help meet the needs of senior animals
It's this kind of thinking that has made us pet nutrition leaders, and
these kinds of discoveries that have shaped the whole pet food industry. We hold multiple U.S. patents,
and have conducted research that has led to industry-wide acceptance of our health advances.
We're very proud of these contributions, which have helped improve the health of pets worldwide.