IAMS ProActive Health™ Lively Senior

IAMS® ProActive Health Lively Senior cat food helps fight signs of aging with essential nutrients and nourishing antioxidants to revitalize immunity to adult levels, helping your senior cat be her best at any age.
  • Strong Immune System Strong Immune System Enriched with antioxidants to help develop a strong immune system.
  • Healthy Bones & Joints Healthy Joints Healthy Bones & Joints Formulated to nourish healthy bones & joints.
  • Healthy Digestion Healthy Digestion Tailored fiber blend, including prebiotics and beet pulp to support your cat’s digestive health.
  • Healthy Body Weight Healthy Body Weight Tailored fiber blend, including prebiotics and beet pulp to support your cat’s digestive health.
3,854 kcal/kg
438.91 kcal/cup
Chicken, Chicken By-Product Meal (Natural source of Chondroitin Sulfate and Glucosamine), Corn Meal, Corn Grits, Ground Whole Grain Sorghum, Dried Beet Pulp, Dried Egg Product, Natural Flavor, Fish Oil (preserved with mixed Tocopherols, a source of Vitamin E), Potassium Chloride, Fructooligosaccharides, Choline Chloride, Brewers Dried Yeast, DL-Methionine, Chicken Fat (preserved with mixed Tocopherols, a source of Vitamin E), Calcium Carbonate, Vitamin E Supplement, Taurine, Vitamins (Niacin, Ascorbic Acid, Vitamin A Acetate, Calcium Pantothenate, Biotin, Thiamine Mononitrate (source of vitamin B1), Pyridoxine Hydrochloride (source of vitamin B6), Vitamin B12 Supplement, Riboflavin Supplement (source of vitamin B2), Inositol, Vitamin D3 Supplement, Folic Acid), Minerals (Zinc Oxide, Manganese Sulfate, Copper Sulfate, Potassium Iodide, Cobalt Carbonate), L-Carnitine, Rosemary Extract.
Weight of Cat (lbs.) Feed Daily
4 lbs. 1/4 – 1/3 c
8 lbs. 1/3 – 1/2 c
12 lbs. 2/3 – 3/4 c
16 lbs. 3/4 – 1 1/4 c
22 lbs. 1 1/4 – 1 2/3 c

c = cups; 1 cup = 114 grams

These guideline amounts are a starting point and your cat may need more food depending upon age, activity, and temperament. In order to reach optimal body condition, you may need to adjust food intake. This represents the total recommended volume of food per day. You should divide the total recommended feeding amount by the number of times you feed your cat per day to get the actual portion size per feeding.

If you have a kitten, pregnant or nursing cat, we recommend feeding IAMS ProActive Health Kitten Food.

Remember to have clean, fresh water available for your cat at all times.

Because IAMS® ProActive Health Lively Senior Cat Food is complete and balanced for Maintenance, you do not need to add vitamin or mineral supplements.

When introducing IAMS Cat Food®, gradually mix it with your cat's current food over the course of 4 days.

SAFE HANDLING TIPS FOR ANY PET FOODS AND TREATS: Please wash your hands before and after handling any pet food or treat. Wash pet food bowls with soap and hot water after each use.

Crude Protein, minimum 34.00%
Crude Fat, minimum 17.00%
Crude Fiber, maximum 3.00%
Moisture, maximum 10.00%
Ash, maximum 7.00%
Magnesium, maximum 0.10%
Vitamin E, minimum 250 IU/kg
Taurine, minimum 0.15%
L-Carnitine, minimum 40 mg/kg*
Omega-6 Fatty Acids, minimum 2.28%*
Omega-3 Fatty Acids, minimum 0.29%*
Glucosamine, minimum 375 mg/kg*
Chondroitin Sulfate, minimum 35 mg/kg*
* Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles
ProActive Health™ Lively Senior is rated 4.5 out of 5 by 17.
Rated 5 out of 5 by from my 18 yr old loves it I have a tiny 18 y/o cat and it was hard to find her hard food she would eat and we sure dont want her to lose anymore weight. She has arthritis also. We thought we would try the food since we have always had our cats on Iams formulas since they were kittens. We bought a bag to try and she loves it, she is always at it eating away. She seems more perky and happy now, not bad for an 18 almost 19 y/o female kitizen
Date published: 2017-02-05
Rated 3 out of 5 by from 11+ years Lively Senior but no KIDNEY SUPPORT ?? It would seem intuitively obvious that an older cat could benefit from some kidney support in your dry food. You have nice diagrams on the bag, but surprisingly, no kidney drawing. I know you sell a separate blend under a Veterinarian Diet. Certainly do not want to compete with that! But you could include a modest amount of kidney dry food content for older cats, and add another drawing to your bag.
Date published: 2016-12-23
Rated 5 out of 5 by from 18 yr. old loves it! My now 18 yr. old female cat had a hard time a year or two ago walking, jumping, etc. I started her on "Lively Senior" and it seems like her aches & pains got so much better! She's still doing well, and although she doesn't run much anymore, she's eating well & seems like a happy girl.
Date published: 2016-08-16
Rated 5 out of 5 by from Proactive health My dog Missy loves I am proactive Health mini chunks. She carries them one mouthfull at a time into the kitchen so she can be by us as she enjoys her dinner
Date published: 2016-06-24
Rated 5 out of 5 by from Hard to find I have two cats that are over 10 years old. This is the only food they will eat. Unfortunately, it's extremely hard for me to find! :(
Date published: 2016-05-27
Rated 5 out of 5 by from Best cat food ever Tib has been on iams all 13 years of his life there know better food then Iams
Date published: 2016-04-16
Rated 5 out of 5 by from Discontinued??? My cat NEEDS this cat food. He's about 13 years old. He's been on it for a while. Iams his whole life. Suddenly I cannot find this senior plus anywhere. He's not responding well to any other cat food. I've tried about 5 other kinds, several by Iams. Not producing solid bowel movements. What is going on, Iams?
Date published: 2016-04-12
Rated 5 out of 5 by from Rascal loves Lively Senior at age 15! I switched from the regular Indoor/Hairball formula to Lively Senior several years ago. My cat Rascal has been eating this and loves it. He had his 15th birthday today and continues to be my buddy and happy partner-in-crime.
Date published: 2016-04-01
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