IAMS® Sensitive Naturals™ Adult Ocean Fish + Rice Recipe

IAMS® Sensitive Naturals™ Ocean Fish + Rice Recipe is made without chicken or corn but with easy-to-digest fish plus fruits and vegetables, so even dogs with sensitivities can enjoy perfect harmony, inside and out.

  • Real fish is the 1st Ingredient
  • No corn, chicken by-product meal*, or soy
  • No artificial preservatives, colors, or flavors
  • Includes fruits and vegetables
  • Enhanced with a vitamin & antioxidant blend
* Official definition, Association of American Feed Control Officials (AAFCO)
3610 kcal/kg
342.43 kcal/cup
Ocean Fish, Brewers Rice, Ground Whole Grain Sorghum, Fish Meal (source of fish oil), Ground Whole Grain Barley, Chicken Fat (preserved with mixed Tocopherols, a source of Vitamin E), Dried Egg Product, Dried Beet Pulp, Fish Digest, Brewers Dried Yeast, Dicalcium Phosphate, Potassium Chloride, Salt, Fructooligosaccharides, Dried Apple Pomace, Dried Carrots, Dried Peas, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), Choline Chloride, Dried Spinach, Dried Tomatoes, Calcium Carbonate, DL-Methionine, Vitamins (Ascorbic Acid, Vitamin A Acetate, Calcium Pantothenate, Biotin, Thiamine Mononitrate (source of vitamin B1), Vitamin B12 Supplement, Niacin, Riboflavin Supplement (source of vitamin B2), Inositol, Pyridoxine Hydrochloride (source of vitamin B6), Vitamin D3 Supplement, Folic Acid), Vitamin E Supplement, Beta-Carotene, Citric Acid, Rosemary Extract
Weight of Dog (lbs.) Feed Daily
3 lbs. 3/8 – 1/2 c
10 lbs. 3/4 – 1 c
20 lbs. 1 1/4 – 1 1/2 c
30 lbs. 1 3/4 – 2 c
40 lbs. 2 – 2 1/4 c
50 lbs. 2 1/4 – 2 3/4 c
60 lbs. 2 3/4 – 3 c
70 lbs. 3 – 3 1/2 c
80 lbs. 3 1/4 – 3 3/4 c
100 lbs. 3 3/4 – 4 1/4 c

These guideline amounts are a starting point and your dog may need more food depending upon age, activity, and temperament. In order to reach optimal body condition, you may need to adjust food intake. This represents the total recommended volume of food per day. You should divide the total recommended feeding amount by the number of times you feed your dog per day to get the actual portion size per feeding.

Recommended for adult dogs 1 year and older.

Remember to have clean, fresh water available for your dog at all times.

Because IAMS® Sensitive Naturals™ Ocean Fish & Rice Recipe dog food is complete and balanced for adult dogs, you do not need to add vitamin or mineral supplements.

When introducing IAMS® dog food, gradually mix it with your dog's current food over the course of 4 days.

SAFE HANDLING TIPS FOR ANY PET FOODS AND TREATS: Please wash your hands before and after handling any pet food or treat. Wash pet food bowls with soap and hot water after each use.

Crude Protein, minimum 23.0%
Crude Fat, minimum 13.0%
Crude Fiber, maximum 5.0%
Moisture, maximum 10.0%
Calcium, minimum 0.85%
Vitamin E, minimum 140 IU/kg
Omega-6 Fatty Acids, minimum 2.0%*
Omega-3 Fatty Acids, minimum 0.4%*
* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles
Sensitive Naturals™ Adult Ocean Fish + Rice Recipe is rated 4.8 out of 5 by 15.
Rated 5 out of 5 by from Wow, what a difference! My six year old westie had horribly itchy skin and managed to lick his back legs nearly raw. He'd had itching problems since he was pup, and it gradually got worse over time. After little more than a week on Iams Sensitive Naturals, the itching stopped and his hair began growing back. No more crazy endless licking at night!The only reason I give pet enjoyment a 4 is that he still obviously CRAVES grains and would probably trade for those in a heartbeat--he's still driven crazy by the smell of chicken and popcorn! It did take about three days before he didn't make sad eyes at me when he looked at his food dish, but he took to it very quickly after that.
Date published: 2012-03-28
Rated 5 out of 5 by from Best dog food My German Shepherd had horrible allergies and had him scratching so much he got skin infections. I have tried other natural dog food that was expensive but didn't work as well. I talked to a store manager at my local pet supply store about it. He recommended Iams sensitive naturals ocean fish because most shepherds are allergic to chicken. With in a week his itching changed a lot. He still itches but it's only once or twice a day. He's pretty picky about food and will turn his nose up to most but not this, he loves it. I just wish it was in a bigger bag.
Date published: 2012-11-09
Rated 5 out of 5 by from amazing results!! I have an american bulldog who has food allergies like i have never seen in a animal. We have spent well into the thousands to have him tested and medications. have been through every expensive all natural dog foods out there and was getting no where. We then talked to an employee at a pet store and she recommended sensitive naturals from iams and i cannot believe the results for our dog. Thank you iams for making this food it has been our life saver. I just wish it came in a bag larger then 22lbs. I highly recommend this food.
Date published: 2012-10-22
Rated 5 out of 5 by from Iams is great! We were unsure our dogs would like the fish in this product, so purchased a small bag as a test. We are returning the large bag of food we purchased and getting a bag of this product for our dogs. Both dogs took to it right away, unusual since our Scotty is a very picky eater. We look for natural products without beef and cheese in them, as both dogs have severe allergies. Thanks Iams for making a great product!
Date published: 2011-08-11
Rated 5 out of 5 by from WOW! My dog has been itching/licking his hind legs raw for years and years. I have tried EVERYTHING...and when I say everything I mean it. We did creams, sour tasting serums, wraps, allergy pills, an Elizabethan collar, vet visit after vet visit, and finally $400 laser treatments (helped but not fully). I picked up a small bag of this at Walmart and thought what the heck...I'll try it. Within a week he stopped picking. Within two weeks hair was growing back. We are several bags into it now and he is all healed up. Please make a bigger bag -I am forever buying the small ones. 130lb dog! I can't thank you enough for this dog food!!! The dog sends his love also as he goes crazy for it and has been much more active also.
Date published: 2012-04-30
Rated 2 out of 5 by from Bought for allergy relief I bought this food to see if it would help my bichon's allergy problems. I guess it has not as they still continue to itch like crazy. The other problem is the original bag of this food they seemed to like. Now they've changed the formula, the kibble shape looks different and it must taste different too. My picky eater refuses to touch this food, and my little piglet who loves everything also refuses to eat this food. This is a first as she LOVES everything. Not sure what they have changed in the formula but my 2 bichons just do NOT like this formula. Maybe they can change it back to the original formula. My dogs liked that better. Although it still did not help the allergies so they must be caused by something other than food.
Date published: 2014-10-12
Rated 5 out of 5 by from Love it! I have always preferred Iams to other brands of dog food as all of the pets I have ever owned really enjoy the food, and it is of reasonable cost. I have tried my dog, Will, on a few different Iams' foods. He tends to have less gas on this brand than others, but I started him on the sensitive naturals when he started having medical issues with itching. Both his licking, scratching, and gas improve significantly on this food! He does still scratch some, but it is significantly better on this particular recipe. He also seems to enjoy this food more than the other foods I have tried him on. I agree with other reviewers that we need a bigger bag! Will is a lab/border collie mix, so I am always getting 2-3 bags at a time if my local stores aren't out of it completely!
Date published: 2012-09-15
Rated 5 out of 5 by from I have a Beagle that had digestive problems. No matter what I fed her she would eat grass and throw up 15-20 mins after eating (without fail). I tried several differernt dog foods. I actually stumbled upon Iams Natural "Ocean FIsh and Barley." I gave this to her for about a month and she never threw up again. She loves the taste and I love how her stomach doesn't get sick everytime she eats. I now have my Beagle and my German Shepherd eating this and will never buy another dog food. Love Love Love this dog food!!
Date published: 2013-12-15
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