IAMS® Sensitive Naturals™ Adult Ocean Fish + Rice Recipe

IAMS™ Sensitive Naturals™ Adult Wild-Caught Ocean Fish + Rice Recipe is made without chicken or corn but with easy-to-digest fish plus fruits and vegetables, so even dogs with sensitivities can enjoy perfect harmony, inside and out.

  • Real fish is the 1st Ingredient
  • No corn, chicken by-product meal*, or soy
  • No artificial preservatives, colors, or flavors
  • Includes fruits and vegetables
  • Enhanced with a vitamin & antioxidant blend
* Official definition, Association of American Feed Control Officials (AAFCO)
3610 kcal/kg
342.43 kcal/cup
Ocean Fish, Brewers Rice, Ground Whole Grain Sorghum, Fish Meal (source of fish oil), Ground Whole Grain Barley, Animal Fat (preserved with mixed Tocopherols, a source of Vitamin E), Dried Egg Product, Dried Beet Pulp, Fish Digest, Brewers Dried Yeast, Dicalcium Phosphate, Potassium Chloride, Salt, Fructooligosaccharides, Dried Apple Pomace, Dried Carrots, Dried Peas, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide), Choline Chloride, Dried Spinach, Dried Tomatoes, Calcium Carbonate, DL-Methionine, Vitamins (Ascorbic Acid, Vitamin A Acetate, Calcium Pantothenate, Biotin, Thiamine Mononitrate (source of vitamin B1), Vitamin B12 Supplement, Niacin, Riboflavin Supplement (source of vitamin B2), Inositol, Pyridoxine Hydrochloride (source of vitamin B6), Vitamin D3 Supplement, Folic Acid), Vitamin E Supplement, Beta-Carotene, Citric Acid, Rosemary Extract
Weight of Dog (lbs.) Feed Daily
3 lbs. 3/8 – 1/2 c
10 lbs. 3/4 – 1 c
20 lbs. 1 1/4 – 1 1/2 c
30 lbs. 1 3/4 – 2 c
40 lbs. 2 – 2 1/4 c
50 lbs. 2 1/4 – 2 3/4 c
60 lbs. 2 3/4 – 3 c
70 lbs. 3 – 3 1/2 c
80 lbs. 3 1/4 – 3 3/4 c
100 lbs. 3 3/4 – 4 1/4 c

These guideline amounts are a starting point and your dog may need more food depending upon age, activity, and temperament. In order to reach optimal body condition, you may need to adjust food intake. This represents the total recommended volume of food per day. You should divide the total recommended feeding amount by the number of times you feed your dog per day to get the actual portion size per feeding.

Recommended for adult dogs 1 year and older.

Remember to have clean, fresh water available for your dog at all times.

Because IAMS™ Sensitive Naturals™ Ocean Fish & Rice Recipe dog food is complete and balanced for adult dogs, you do not need to add vitamin or mineral supplements.

When introducing IAMS™ dog food, gradually mix it with your dog's current food over the course of 4 days.

SAFE HANDLING TIPS FOR ANY PET FOODS AND TREATS: Please wash your hands before and after handling any pet food or treat. Wash pet food bowls with soap and hot water after each use.

Crude Protein, minimum 23.0%
Crude Fat, minimum 13.0%
Crude Fiber, maximum 5.0%
Moisture, maximum 10.0%
Calcium, minimum 0.85%
Vitamin E, minimum 140 IU/kg
Omega-6 Fatty Acids, minimum 2.0%*
Omega-3 Fatty Acids, minimum 0.4%*
* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles
Sensitive Naturals™ Adult Ocean Fish + Rice Recipe is rated 4.3 out of 5 by 75.
Rated 3 out of 5 by from Ehhhh Worked for my dog for the last year until they just changed from the 17 pound to the 19 pound bag and "improved" the formula. Now my dog is not eating .... -_- I just bought two brand new bags since my dog is 100 pounds I buy two at the same time and it's been 36 hours. He won't touch his food unless I put wet food on it. He's been in this food for a year and now he magically doesn't want it after the whole packaging and formula changed. Great.
Date published: 2017-09-15
Rated 5 out of 5 by from Cannot find this anymore This has been the best food for my rescue fur baby! Now I can't find it in any local stores after all these years! Has the packaging changed? Please help!!
Date published: 2017-07-23
Rated 5 out of 5 by from Perfect combo at reasonable cost and accessibility Our Blue Healer/ Cattle Dog, was covered in scabs and had scratched himself raw at the shelter where we found him... they didn't understand that he had allergies. We immediately started him on this food, his skin and coat are beautiful, shinny and smooth, even soft for a rough coated dog. He still has environmental seasonal allergy flares but this food has been a great fit and he and our other dog love the taste. Our vets happy its a quality Iams product and they weight is healthy. Please keep making this!
Date published: 2017-07-20
Rated 5 out of 5 by from Worked for my dog My German Shepherd has a chicken allergy. Since he's been eating Iams Sensitive the itching skin, red eyes and dirty, yeasty ears have gone away. His coat is shiny and beautiful from the fish oil in the food. He's a happy dog and I'm a happy owner.
Date published: 2017-02-07
Rated 5 out of 5 by from Love this food (well, my dog does) We have a Sheppard boxer mix and chicken does not agree with his stomach. I found this and he has been great. Now on it for roughly 3 years. Our local store is discontinuing it. I hope that it is just our local store and the product isn't being discontinued from IAMS all together.
Date published: 2017-01-16
Rated 5 out of 5 by from Great for allergies! This food is great for my dogs allerigies. He was always super itchy with corn and chicken and come harvest time he got itchy with that extra corn dust floating around where we live in the middle of corn fields haha! But this food helps him so much!! It works well too since he likes it since he is your typical little dog and is picky!
Date published: 2016-10-18
Rated 5 out of 5 by from Fantastic food Both of my German Shepherds were experiencing allergies to corn. Within days their itching stopped and both are more active and healthy looking.
Date published: 2016-09-04
Rated 4 out of 5 by from Great.......... Gave it to both dogs ,it was their first time trying it, and they both seem to like it.
Date published: 2016-02-17
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