IAMS® Sensitive Naturals™ Adult Ocean Fish + Rice Recipe

IAMS® Sensitive Naturals™ Ocean Fish + Rice Recipe is made without chicken or corn but with easy-to-digest fish plus fruits and vegetables, so even dogs with sensitivities can enjoy perfect harmony, inside and out.

  • Real fish is the 1st Ingredient
  • No corn, chicken by-product meal*, or soy
  • No artificial preservatives, colors, or flavors
  • Includes fruits and vegetables
  • Enhanced with a vitamin & antioxidant blend
* Official definition, Association of American Feed Control Officials (AAFCO)
3610 kcal/kg
342.43 kcal/cup
Ocean Fish, Brewers Rice, Ground Whole Grain Sorghum, Fish Meal (source of fish oil), Ground Whole Grain Barley, Animal Fat (preserved with mixed Tocopherols, a source of Vitamin E), Dried Egg Product, Dried Beet Pulp, Fish Digest, Brewers Dried Yeast, Dicalcium Phosphate, Potassium Chloride, Salt, Fructooligosaccharides, Dried Apple Pomace, Dried Carrots, Dried Peas, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide), Choline Chloride, Dried Spinach, Dried Tomatoes, Calcium Carbonate, DL-Methionine, Vitamins (Ascorbic Acid, Vitamin A Acetate, Calcium Pantothenate, Biotin, Thiamine Mononitrate (source of vitamin B1), Vitamin B12 Supplement, Niacin, Riboflavin Supplement (source of vitamin B2), Inositol, Pyridoxine Hydrochloride (source of vitamin B6), Vitamin D3 Supplement, Folic Acid), Vitamin E Supplement, Beta-Carotene, Citric Acid, Rosemary Extract
Weight of Dog (lbs.) Feed Daily
3 lbs. 3/8 – 1/2 c
10 lbs. 3/4 – 1 c
20 lbs. 1 1/4 – 1 1/2 c
30 lbs. 1 3/4 – 2 c
40 lbs. 2 – 2 1/4 c
50 lbs. 2 1/4 – 2 3/4 c
60 lbs. 2 3/4 – 3 c
70 lbs. 3 – 3 1/2 c
80 lbs. 3 1/4 – 3 3/4 c
100 lbs. 3 3/4 – 4 1/4 c

These guideline amounts are a starting point and your dog may need more food depending upon age, activity, and temperament. In order to reach optimal body condition, you may need to adjust food intake. This represents the total recommended volume of food per day. You should divide the total recommended feeding amount by the number of times you feed your dog per day to get the actual portion size per feeding.

Recommended for adult dogs 1 year and older.

Remember to have clean, fresh water available for your dog at all times.

Because IAMS® Sensitive Naturals™ Ocean Fish & Rice Recipe dog food is complete and balanced for adult dogs, you do not need to add vitamin or mineral supplements.

When introducing IAMS® dog food, gradually mix it with your dog's current food over the course of 4 days.

SAFE HANDLING TIPS FOR ANY PET FOODS AND TREATS: Please wash your hands before and after handling any pet food or treat. Wash pet food bowls with soap and hot water after each use.

Crude Protein, minimum 23.0%
Crude Fat, minimum 13.0%
Crude Fiber, maximum 5.0%
Moisture, maximum 10.0%
Calcium, minimum 0.85%
Vitamin E, minimum 140 IU/kg
Omega-6 Fatty Acids, minimum 2.0%*
Omega-3 Fatty Acids, minimum 0.4%*
* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles
Sensitive Naturals™ Adult Ocean Fish + Rice Recipe is rated 4.35 out of 5 by 20.
Rated 1 out of 5 by from Not for my dog! I am on my third 17 lb bag and my dog's skin condition is getting worse.
Date published: 2015-10-14
Rated 4 out of 5 by from Stinks like fish but Charlotte seems to love it! I have a Sheltie (Shetland Sheepdog - they look like a small Collie). She was the runt of the litter and PROBABLY came from a backyard breeder (my ex bought her - I would have opted for a pound puppy, though I dearly love Charlotte, but that is a matter for another forum!), as she has always had sensitive digestion and was a daily vomiter for a long time despite being fed "prescription" foods and being vet-checked. She also showed signs of allergy as she was a pretty itchy doggie, and always gnawed at her own feet. My vet explained that Shelties are genetically predisposed to a skin condition that causes their ears, noses and tails to lose circulation and dry up - and sometimes they need surgery to repair these parts! The vet mentioned that some dogs do well on diets that do not include ruminants or wheat products. Anyway, I found Iams Sensitive Naturals Ocean Fish & Rice and decided to give it a try. It smells really awful, but Charlotte really likes it and took to it immediately. She still vomits, but it's much less frequently, and her coat is not itching, nor is she biting at her claws constantly - and her nose, tail and ears are stable and not drying out. Her stool volume is pretty huge, and I'm only feeding her the recommended amount for her size (between 1.5 - 2 cups per day), but that's why I have a fenced yard!She is doing very well on this diet, so I hope they DON'T change the formula again, and I don't mind buying it in smaller bags - hopefully that keeps it fresher! Thanks for reading my long review.
Date published: 2015-09-01
Rated 1 out of 5 by from Why change something good. I used to turn my nose up to those owners who would over analyze dog food but now that my dog is always sick I am an avid label reader and super picky. The original formula was perfect. No grain and my dogs loved it. Now the formula has changed and it includes not just one grain but two along with other things. Hmmm and it doesn't come in the 26 lb bag. Really upset as we had to buy another brand and I had them on this for about 2 to 3 years. It really turned around my Cocker Spaniel who is allergic to everything. Even got my friends pack of 3 on it.
Date published: 2015-08-19
Rated 4 out of 5 by from My dogs don't seem to like it. One of my dogs has really bad food allergies, along with allergies to everything else on the planet. This food seems to have helped some, but they don't seem to like it very much. My back yard also has the smell of fish because that's where they go. The food really doesn't smell very appetizing.
Date published: 2015-06-19
Rated 5 out of 5 by from My dog loves it !!!!! i had trouble getting my 3 year old beagle ( at the time a year old ) to eat dog food she had stomach problems and was very sensitive to most other foods out there . The vet suggested this food and she's been eating it ever since ( and that's been over two years now)
Date published: 2015-06-10
Rated 5 out of 5 by from Very Happy Our mini Australian Shepherd had scratching and spotting issues from the get go. Of course we bought him the most expensive food on the market and tried different brands and the results did not change. The vet said it was probably allergies but to what he could not say for sure. Someone we know mentioned IAMS sensitive naturals so we tried it. Riley immediately responded and he has had no problems since. It was miraculous.We then adopted a smooth-coated Border Collie who I again started on the expensive Puppy food (owner guilt). Although her problems were not as bad has Riley's, she also had itching and spotting problems. Naturally I switched her over to the Sensitive Naturals food and it immediately cleared up. As an owner I want to give my dog the best and somehow I equate that with most expensive. They are not the same. So many owners have told me about their dog allergies and I always steer them to Sensitive Naturals.Since Riley cleared up completely I have tried the Naturals chicken with barley which he tolerated as well. I am very happy with this product line.
Date published: 2014-11-12
Rated 2 out of 5 by from Bought for allergy relief I bought this food to see if it would help my bichon's allergy problems. I guess it has not as they still continue to itch like crazy. The other problem is the original bag of this food they seemed to like. Now they've changed the formula, the kibble shape looks different and it must taste different too. My picky eater refuses to touch this food, and my little piglet who loves everything also refuses to eat this food. This is a first as she LOVES everything. Not sure what they have changed in the formula but my 2 bichons just do NOT like this formula. Maybe they can change it back to the original formula. My dogs liked that better. Although it still did not help the allergies so they must be caused by something other than food.
Date published: 2014-10-12
Rated 5 out of 5 by from Amazing Results!! I can't even believe the difference this food made in my dog's life! After researching online about dogs that chew and scratch and get awful hot spots, I decided to try a few different foods. I went with another brand for quite a while that made a good difference. Then while shopping one day I stumbled across Iams Sensitive Naturals and the price was a fraction of the brand I had been using, so I gave it a shot. There was even a sample sized bag for just a few dollars. WOW. For almost two years now my dog has had zero issues with itching, scratching, chewing, no matter what season of the year it is, and that's without any medications! I'm just sad that two major retailers in my area area suddenly no longer carrying it, and I worry that it is leaving the market. I hope not! This would be devastating. I have recommended this product to two different friends whose dogs also suffers from similar symptoms.
Date published: 2014-07-27
  • 2015-11-29T08:55CST
  • bvseo_cps, prod_bvrr, vn_cps_3.1.6
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_20
  • loc_en_US, sid_200006, PRD, sort_mostRecent
  • clientName_iams-mars