In a poll* of dog owners, IAMS™ found a large majority (75%) believe dogs lick people to offer friendliness. That’s definitely a correct assumption. Licking has been a social behavior among dogs since the days of great-great-great granddaddy wolf. "It’s a standard canine greeting to lick others around the face,” agrees James Serpell
, B.S., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine. “Junior members of the pack will run around and lick the mouths of more senior members.” Your dog considers you part of their pack, so it’s their way of greeting and welcoming you. Or maybe you still have that barbecue sauce on your face.