WHAT IS PROACTIVE 5?
IAMS™ PROACTIVE 5 is a system of 5 key health benefits designed to support your pet’s whole-body health & vitality. It’s not just nutrition – it’s proactively helping your pet thrive at every life stage.
WHY PROACTIVE 5?
You and your pet share a lot of life together. One way to show your love is to help keep them happy and healthy. From playtime right down to mealtime. When you feed IAMS pet food, you’re feeding science-backed nutrition that proactively supports 5 key areas of your pet’s health. Satisfaction – for you and them – guaranteed.*
Day 1: HEALTHY MUSCLES
Muscle support from day one. IAMS uses real meat, poultry, or fish as the #1 ingredient to deliver high-quality protein that helps build and maintain strong, lean muscles.
DAY 5: HEALTHY ENERGY
Keep pep in their step! IAMS uses quality wholesome grains which provide essential nutrients and carbohydrates to support healthy energy for your pets.
DAY 10: HEALTHY DIGESTION
A healthy gut is a happy gut. IAMS recipes contain natural fibers, prebiotics, and highly digestible proteins to support healthy digestion and help with nutrient absorption.
DAY 15: HEALTHY IMMUNE SYSTEM
Supporting defenses from within. IAMS uses a blend of essential antioxidants, such as vitamin E, plus essential minerals to support your pet's natural immune defenses.
DAY 25: HEALTHY SKIN & COAT
Help them look their best. Omega-6 fatty acids work to nourish skin and help to promote a lustrous, shiny coat.
WHY IAMS DOG AND CAT FOOD
Veterinarians Recommend IAMS
Proactive 5 Health Benefits
Trusted 80+ years
Animal protein sources are the #1 ingredient
No fillers or Artificial Flavors*
START YOUR PROACTIVE 5 JOURNEY TODAY
Find IAMS at these retailers:
FIND THE RIGHT DIET FOR YOUR PET
With IAMS dog and cat food, you can feel confident you're giving your pet everything they need to stay their playful best.
*SATISFACTION GUARANTEE:
All of our products carry 100% satisfaction guarantee. If for any reason you or your pet are not happy with the product, please keep the package, any unused portion of the product, and your receipt an reach out to us. You can call us at 1-800-525-4267 in the US or send us a message via our Contact Support Form for a complete refund or replacement.