IAMS Launches Sensitive Skin & Stomach Salmon Recipe
IAMS has introduced a new Sensitive Skin & Stomach recipe designed specifically for dogs with chicken sensitivities. The new IAMS Proactive Health Sensitive Skin & Stomach Salmon & Brown Rice Recipe is a chicken-free, salmon-first dry dog food that delivers targeted sensitive care at a sensible price.
A Salmon-First Recipe Built for Sensitive Dogs
The new IAMS Sensitive Skin & Stomach recipe is crafted specifically for dogs with chicken sensitivities. Rather than relying on chicken—a common protein source that some dogs react to—IAMS made salmon the #1 ingredient, offering a single-source animal protein diet that is highly digestible.
The formula is made without ingredients known to cause sensitivities, including chicken, beef, animal by-product meal, wheat, soy and dairy. IAMS notes that trace amounts may be present due to potential cross-contact during manufacturing.
This new product is designed to deliver “Sensitive Care. Sensible Price.,” reflecting IAMS’ goal of offering sensitive nutrition at an accessible price point.
The PROACTIVE 5: Five Areas of Targeted Support
IAMS Proactive Health Sensitive Skin & Stomach is built around the PROACTIVE 5 health benefit framework, which is scientifically designed to support five key areas of a sensitive adult dog’s health:
Sensitive Support — Formulated for dogs with sensitivities to corn, wheat, soy, or chicken.
Healthy Digestion — A highly digestible recipe with natural prebiotic fiber (beet pulp) that promotes a healthy intestinal tract and supports nutrient absorption and gut health.
Healthy Muscles — High-quality protein from real salmon nourishes strong muscles, including the heart.
Healthy Immune System — Enriched with antioxidants like Vitamin E and Selenium to support immune health.
Healthy Skin and Coat — A clinically proven ratio of Omega 6 & 3 fatty acids works at a cellular level to calm skin inflammation and restore the natural lipid barrier.
Skin and Coat Support Backed by Science
A standout feature of the new recipe is its clinically proven ratio of Omega 6 & 3 fatty acids. According to IAMS, this specific, balanced ratio works at a cellular level to calm skin inflammation and restore the natural lipid barrier, leading to visible reassurance for pet parents concerned about their dog’s skin and coat.
Digestibility and Palatability
The recipe is highly digestible, with natural prebiotic fiber supporting healthy digestion and optimal nutrient absorption. IAMS also reports that the formula can support ideal stool quality within 10 days.
Complete and Balanced Adult Nutrition
IAMS Proactive Health Sensitive Skin & Stomach is a 100% complete and balanced adult dog food with 0% fillers and no artificial flavors. Every ingredient has a purpose, and the recipe is made with real, wholesome ingredients plus vitamins, minerals, and nutrients.
Additional benefits include:
Strong bones — Essential minerals, including calcium and phosphorus, help maintain strong bones.
Healthy teeth — Crunchy kibble helps clean teeth and reduce plaque buildup.
Healthy energy — Wholesome grains and fats provide essential nutrients and carbohydrates for healthy energy.
The recipe is made in the USA with the finest ingredients from around the world and is formulated by Ph.D. animal nutritionists, drawing on 80 years of IAMS science.
Availability
IAMS Proactive Health Sensitive Skin & Stomach Salmon & Brown Rice Recipe is available now at Amazon and Chewy and will become available at more retailers in late 2026 and early 2027.
