BACKED BY SCIENCE
CLINICAL STUDIES
We partner with PhD Animal Nutritionists and the Waltham Petcare Institute to help validate scientific technologies and provide internal nutritional standards that are applied to every formulation.
IAMS: 80 YEARS OF HERITAGE
Since founding The Iams Company in 1946, IAMS has been a pioneer in pet nutrition. With partnership from breeders and nutritionists, Paul Iams gained insights into the significance of protein and the function of fat in pet food diets. Understanding the unique needs to cats and dogs, he incorporated high-quality animal protein sources into pet food, a practice that has been an IAMS standard for 80 years.
IAMS Proactive 5 is a system of 5 key health benefits designed to support a pet’s whole body health and vitality. It’s more than just nutrition – it’s proactively helping pets thrive at every life stage by supporting their energy, muscles, digestion, immune system, and skin & coat.
DRIVEN BY QUALITY
Quality drives everything we do. From ingredient sourcing to production formulation, we ensure consistent technology delivery.
SOURCING
We take extra care to source and utilize ingredients based on their nutritional composition and ensuring they meet our internal high-quality standards.
FORMULATION
We go beyond standard formulation practices using Mars Petcare Essential Nutrient Standards to ensure the nutrients we incorporate, such as minerals and amino acids, are included at optimal levels.
TESTING
We carry out raw material and finished product testing to ensure our products meet nutritional and performance requirements.
TOOLS & RESOURCES
IAMS’ commitment to quality nutrition backed by science goes beyond the bowl. We are committed to helping pet parents with tools and resources. PETconnect by IAMS is a resource you can share with pet parents to reduce the volume of inquiries and help you focus on what matters most, caring for pets.